Alt text for millions of images — automated. GDPR-compliant.
Accessibility (EAA / BFSG), image SEO and AI visibility in one workflow – across every store, system and language. With servers in the EU and no image storage. Scalable from 10,000 to millions of images.
Native plugins for your platform
The problem at scale
Manual alt text doesn't scale. And that's a compliance risk.
With tens of thousands or millions of product images, manual work hits a wall — and missing alt text becomes a legal risk under the ADA, EAA and BFSG.
Manual approach
- Thousands to millions of images spread across multiple systems
- No clear ownership of alt text across teams
- Processes that break down as volume grows
- Rising legal and liability risk from inaccessible images
- 5–10 seconds per image — hundreds of work hours per year at scale
Automated with AutoAlt
- Alt text in seconds, not hours — via plugin, bulk or API
- Consistent rules and brand guidelines across every image
- Metadata written back to your source system automatically
- Full coverage for EAA, BFSG and WCAG 2.1 AA
- Servers in the EU, GDPR-compliant, with no permanent image storage
Built for accessibility law
The EAA isn't a recommendation — it's law.
Since 28 June 2025, the European Accessibility Act (EAA) has required many businesses across the EU to make their digital products accessible — implemented nationally in Germany as the BFSG. For images, that means one concrete thing: a correct alt attribute that meets WCAG 2.1 AA (SC 1.1.1).
As a German provider, we don’t just gesture at these requirements — we build compliance into every alt text we generate. Including automatic distinction between decorative and meaningful images, so nothing is labelled incorrectly.
EAA (EU-wide)
European Accessibility Act for the entire EU single market — one pipeline, every market covered. In force since 28 June 2025.
BFSG (Germany)
Germany's national implementation of the EAA. We generate WCAG-compliant alt attributes — exactly what the law actually requires.
ADA & Section 508 (US)
For international stores too: alt text that holds up to US accessibility requirements.
Adapts to your infrastructure
From image source back into your system
Image ingestion
Images come from your CMS, shop, DAM, an API or your CDN — detected automatically and queued for processing.
AI processing
GPT and Gemini analyse content and context to understand what each image actually shows.
Alt text generation
Custom prompts, brand rules and localisation — applied across every language you need.
Sync back
Metadata is written back to your source system — CMS, shop, PIM or your own system.
Three outcomes, one workflow
Every processed image pays off three ways
Accessibility, search and AI visibility — from a single generation run, simultaneously.
Accessibility & compliance
Aligned with WCAG 2.1 AA. Ready for EAA, BFSG, ADA and Section 508. Decorative and meaningful images are distinguished automatically.
Image SEO & visibility
Over 22% of e-commerce traffic comes through image search. Better indexing, consistent metadata, more product visibility.
AI & machine visibility
Structured, descriptive alt text makes image content machine-readable — the basis for recognition by LLMs and AI search.
High volume, no bottlenecks
Entire catalogs in a single run
Process large image libraries in batch — via CSV import, native integration or the API. AutoAlt handles the volume so your team can focus on what matters.
...wireless-headphones.jpg, "Headphones", en,de
...running-shoe-blue.jpg, "Running Shoe", en,de
...ceramic-tile.jpg, "Ceramic Tile", en,de
...
Integrates into your stack
Native plugins. REST API. One pipeline.
Eight native integrations plus a documented REST API. Trigger alt text generation on image upload or run it as a batch across entire libraries.
Shopware advantage EU
Example request (cURL)
curl --location 'https://app.autoalt.ai/api/autoalt-generate-alt' \
--header 'Authorization: Bearer YOUR_API_KEY' \
--header 'Accept: application/json' \
--form 'image_url="https://cdn.example.com/product.jpg"' \
--form 'language="English,German"' \
--form 'seo_keywords="ceramic tile, glossy"' \
--form 'ai_writing_style="SEO-Optimized"'Multiple stores, brands or tenants
For agencies and enterprises with many properties
Managing many stores or brand sites? AutoAlt scales with you — from centrally managed volume to shared credit pools across multiple domains. We tailor the right setup with you individually.
Higher volumes: custom volume pricing on request
Privacy by design
Enterprise security — by default, not as an add-on
Security, compliance and data protection are built into every layer. Your images and metadata are handled to European standards.
EU hosting & GDPR
Processing and data residency in the EU. GDPR-compliant architecture from a German company — with no detour through third countries.
No image storage
Images are processed and discarded immediately. Only metadata (timestamp, filename, generated alt text) is retained for the audit trail.
Encrypted transfer
All data is encrypted in transit via TLS. Image processing happens transiently in memory, never in a persistent image archive.
API key authentication
Every request is authorized with a personal API key. Treat keys like passwords — API calls run server-side.
DPA available
We provide a Data Processing Agreement (DPA) for commissioned processing — important for your procurement and data protection teams.
Audit trail
Traceable metadata for every generated alt text — evidence for compliance reporting and internal documentation.
Fast start
Live in weeks, not quarters
A clear onboarding path — from connection to full rollout across all properties.
Connection & setup
AutoAlt is connected to your CMS, shop, DAM or via API. Authentication and image sources are configured.
Rules & processing
Custom prompts, brand rules, batch processing and localisation across every language you need are set up.
Full rollout
Roll out across all properties, monitor quality, refine prompts and scale to full volume.
Built for your teams
One tool, four perspectives
AutoAlt supports the teams responsible for accessibility, performance, engineering and data protection.
Accessibility & Compliance
Meet EAA, BFSG and WCAG requirements across all digital assets — without manual work.
Engineering
Integrate once via API or plugin, then minimal maintenance. Built for developer workflows.
Marketing & SEO
Improve image discoverability, rankings and AI visibility across all content properties.
Procurement & Data Protection
German provider, EU hosting, DPA available — the points that count in every procurement review.
Request a demo
See AutoAlt at scale.
We'll show you how to automate alt text across your stores, systems and languages — tailored to your volume.
- Individual volume consultation & pricing
- Live look at plugin, bulk & API
- Answers on GDPR, DPA & EU hosting
- A contact based in Germany
Frequently asked questions
Enterprise FAQ
AutoAlt is built for high volume — via the Bulk Optimizer, native integration or API. Enterprise customers typically process tens of thousands up to millions of images. We’ll align the exact throughput and the right setup to your volume in the demo.
Yes. AutoAlt generates alt text aligned with WCAG 2.1 AA (SC 1.1.1) — the basis for the EAA (EU) and BFSG (Germany), as well as ADA and Section 508 (US). Decorative and meaningful images are distinguished automatically.
Eight native plugins — WordPress, WooCommerce, Shopware, Shopify, Magento, Joomla, Drupal and PrestaShop — plus a documented REST API for your own systems. Alt text generation can be triggered on image upload or run as a batch. Especially relevant for European stores: our in-house Shopware plugin with bulk processing.
Processing and data residency are in the EU. Images are processed and discarded immediately — only metadata (timestamp, filename, generated alt text) is stored permanently for the audit trail. As a German company we operate GDPR-compliantly and provide a DPA.
High-volume usage starts at the Agency plan. For volumes beyond that we create custom tiered pricing — including shared credit pools across multiple domains. We’ll align the right offer to your volume in the demo.
Yes. For agencies and enterprises with multiple stores, AutoAlt supports shared credit pools across domains, custom prompts per brand or category, and central management. We set up the specific configuration together with you.
Most rollouts go live within a few weeks: connection and setup in week 1–2, rules and batch processing in week 3–4, full rollout and optimisation from month 2.
Make alt text a system.
Automated across every image, every system and every region. Eliminate manual workflows and meet compliance standards at scale — with a provider based in Germany.
Custom volume pricing · Shared credit pools across domains · EU hosting